Our Number One gloss now with pure, creamy, color and incredible shine. Lips are instantly smoother and voluminous looking.

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of...

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of...

Up your gloss ambition with this sparkly gold shade inspired by Mel.

There’s a Gloss Bomb for every function. Swipe it on + prepare for the most poppin’ pout with this new lip set featuring two fam-fave shades + a new, exclusive shade.

Meet the makeup gripper that delivers all-day hydration and plumping. This powerhouse ingredient-packed formula puts an end to makeup meltdowns with its dual-action skincare and primer swirl. Maple Sap Extract keeps your makeup on lock while Butterfly Lavender Extract helps to hydrate and plump...

Meet the makeup gripper that delivers all-day shine-control and blurring. This powerhouse ingredient-packed formula puts an end to makeup meltdowns with its dual-action skincare and primer swirl. Maple Sap Extract keeps your makeup on lock while Chia Seed Extract helps to mattify and control...

Meet our hydrating limited-edition lip + body care duo featuring an exclusive scent. Treat lips to a stronger moisture barrier with Fenty Treatz Lip Oil now in a juicy Guava scent with a sheer hint of tint. Then butta up in our fan-fave Guava...

Boost your mascara for your best-looking lashes yet. This behind-the-scenes lash hero extends mascara wear and goes the extra mile for smudge-proof lashes that last + resist flaking.

The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.

The ultra-creamy, longwear formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.

Boosts skin's hydration and moisture barrier. Improves texture, tone + elasticity. Powered by Hyaluronic Acid, Niacinamide + mineral SPF—great for sensitive skin.

Already have a Hydra Vizor outer holster? Cop a refill of our sheer mineral SPF moisturizer that loves on makeup! Boosts skin's hydration and moisture barrier. Improves texture, tone + elasticity. Powered by Hyaluronic Acid, Niacinamide + mineral SPF—great for sensitive skin.

A skin-quenching tinted moisturizer that’s SPF’d up. Choose your flexible shade to  deliver lightweight coverage for a natural, glowy finish. When it’s running low, easily re-up on your routine by copping your Hydra Vizor Huez Refill. Since it's refillable, no need to buy the case again.